Associate Director, CRM & Martech

About this role

The Advertising Business Growth Marketing team is focused on driving sustainable revenue growth by connecting advertisers to the right audiences at the right time. We build and scale global marketing strategies that power acquisition, engagement, and retention across the advertiser lifecycle. Within this team, CRM & Martech plays a critical role in enabling personalized, data-driven marketing through best-in-class technology, automation, and experimentation.

Lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth

Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning

Build and optimize audience segmentation, lead management, and campaign orchestration across channels

Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals

Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions

Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs

Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making

Lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working You have 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment

You have 5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures

You are experienced in designing and scaling lifecycle marketing programs that drive measurable business outcomes

You have hands on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively

You know how to partner cross-functionally with Product, Engineering, Data, and Sales to deliver integrated solutions

You are comfortable working with data and analytics, and can translate insights into clear recommendations and actions

You have experience with experimentation frameworks and using testing to inform strategy and optimization

You have experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness We offer you the flexibility to work where you work best! For this role, you can be within the North America region as long as we have a work location.

This team operates within the EST time zone for collaboration.