Associate Director, Business Analytics

About this role

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Summary

The Associate Director, Business Analytics — HCP & DTC Client Solutions will support the leadership of analytics, measurement, and accountability initiatives for a major healthcare client across both HCP and DTC / patient media programs. This role is responsible for helping drive integrated campaign analytics, performance measurement, optimization, and insight generation across all channels and audience initiatives.

The Associate Director will partner closely with Business Analytics leadership, Audience Intelligence, Data Science, Comms Design, Investment, and client teams to ensure analytics outputs are actionable, scalable, and aligned to business objectives. This role combines strong analytical thinking, client partnership, operational leadership, and strategic storytelling to help evolve analytics from descriptive reporting toward proactive decision support.

The position requires a strong understanding of healthcare media ecosystems, omnichannel analytics, campaign measurement, and optimization frameworks across both HCP and DTC initiatives.

Required Skills & Experience

Client Analytics & Strategic Support

• Support analytics leadership across HCP and DTC / patient initiatives for a major healthcare client

• Partner with client stakeholders to understand business objectives, measurement priorities, and reporting needs

• Help lead analytics discussions focused on:

• campaign performance

• optimization opportunities

• audience insights

• actionable recommendations

• Support presentation of analytics findings and strategic insights to client teams

Measurement Planning & Accountability

• Support development and maintenance of integrated measurement plans across HCP and DTC campaigns

• Ensure alignment between:

• campaign goals

• KPIs

• audience strategies

• optimization frameworks

• Help operationalize measurement approaches spanning:

• endemic and non-endemic HCP media

• DTC media

• audience activation initiatives

• omnichannel engagement programs

• Support evolution from static reporting toward more integrated performance intelligence frameworks

Analytics Delivery & Workflow Management

• Help manage day-to-day analytics workflows and deliverables across the client business

• Oversee development of:

• dashboards

• campaign reporting

• analytical summaries

• optimization recommendations

• QBR materials

• Ensure analytical quality, consistency, and timeliness across deliverables

• Support operational processes that improve scalability and efficiency of analytics delivery

Insight Generation & Optimization

• Translate campaign and audience data into actionable insights and recommendations

• Identify opportunities for optimization across:

• channels

• tactics

• audiences

• media investments

• Partner with Audience Intelligence, Comms Design, Investment, and Data Science teams to help operationalize insights into activation strategies

• Support development of analytics frameworks that improve campaign performance and decision-making

Advanced Analytics & Measurement Support

• Stay informed on emerging measurement methodologies and healthcare analytics trends including:

• attribution

• audience quality measurement

• incrementality testing

• digital optimization

• omnichannel analytics

• Support POV development on analytics vendors, data providers, and measurement partners

• Assist with vendor evaluations, research initiatives, and measurement-related RFPs where appropriate

• Partner with Data Science and Audience Intelligence teams on advanced analytics initiatives

Cross-Functional Collaboration

• Partner closely with:

• Audience Strategy

• Data Science

• Data Management

• Comms Design

• Investment

• Client Solutions leadership

• Help ensure alignment between analytics outputs, media strategy, audience activation, and optimization initiatives

• Serve as a collaborative bridge across analytics and activation teams

Desired Skills & Experience

• 5+ years of experience in analytics, marketing science, media analytics, or business intelligence

• Healthcare/pharma analytics experience strongly preferred

• Strong understanding of:

• HCP media ecosystems

• DTC / patient engagement analytics

• campaign measurement

• omnichannel analytics

• media optimization

• Experience developing:

• campaign analytics frameworks

• dashboards and reporting solutions

• measurement plans

• client-facing presentations

• Familiarity with:

• attribution methodologies

• audience analytics

• digital optimization frameworks

• healthcare data ecosystems

• Strong analytical, communication, and presentation skills

• Experience working in cross-functional client environments

• Experience with:

• Tableau or BI platforms

• SQL preferred

• advanced analytics tools a plus

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase…