Associate Director, Brand, Culture & Activations

About this role

Who We Are

ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our fourth year in a row on Inc.'s list of Best Workplaces. At ButcherBox, we believe in better. That’s why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members’ doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever.

We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission!

About the Role

Department: Brand, Strategy, & Communication

Reports To: VP of Brand Marketing

Location: Watertown, MA (ButcherBox Headquarters)

Level: Associate Director

Base Salary: $135,000.00 - $170,000.00

Role Summary

ButcherBox is entering a new chapter.

We have a strong business, a powerful mission, and a product people genuinely care about. Now we are building the brand muscle to match.

The opportunity ahead is not just to make ButcherBox bigger. It is to make us sharper, more distinctive, more culturally relevant, and more felt in the world. To move from a business people love to a brand people recognize, talk about, and feel something about.

This role is foundational to making that happen.

The Associate Director, Brand Culture & Activations will help shape how ButcherBox shows up in culture, in communities, in partnerships, in real life, and in the moments people actually notice.

We are looking for a big thinker with strong taste, sharp instincts, and the ability to turn a brand platform into ideas people can see, feel, share, and talk about. Someone who is deeply plugged into culture, but not chasing trends. Someone who knows how to spot the opening, sharpen the idea, and make it feel unmistakably like us.

This person will own the brand’s cultural programming calendar, but this is not a calendar-management role. It is about creating the ideas that fill it. The partnerships, activations, brand moments, member experiences, founder-led ideas, surprise-and-delight programs, cultural plays, and real-world expressions that help ButcherBox show up with more point of view and more energy.

This is a role for someone who can think like a strategist, concept like a creative, and build like an operator.