Assistant Manager, Customer Value Management

About this role

Job Title: Assistant Manager / Senior Executive, Customer Value Management

Location: Singapore

This role is responsible for driving customer lifetime value, retention, and revenue growth through data-driven lifecycle marketing. The incumbent will develop and optimize data-driven retention, upsell, and cross-sell strategies across multiple channels, leveraging customer insights, segmentation, and marketing automation to enhance engagement and reduce churn.

Key Responsibilities

Customer Strategy & Campaign Planning

- Develop and execute customer lifecycle strategies to drive retention, engagement, and customer value

- Leverage customer data and analytics to identify insights, behavioral triggers, and growth opportunities

- Utilize SQL and analytics tools to support segmentation, targeting, and performance analysis

- Develop and optimize Next Best Offer (NBO) / decisioning frameworks in collaboration with Data Science/Analytics teams

- Plan and deliver targeted retention, upsell, and cross-sell campaigns to achieve churn reduction and revenue growth

- Design and implement personalized offers and propositions to drive product adoption and customer loyalty

- Build business cases and collaborate with cross-functional teams (e.g., Product, Marketing, Digital, Sales) to deliver initiatives

Campaign Execution & Optimization

- Manage end-to-end campaign execution across multiple channels (e.g., email, SMS, app push, digital platforms)

- Drive automation of marketing journeys to enable scalable, trigger-based, and real-time engagement

- Implement test-and-learn approaches (e.g., A/B testing) to continuously improve campaign effectiveness

- Monitor and optimize key performance metrics including conversion, engagement, retention, and ROI

- Ensure strong campaign governance, including contact strategy, customer experience, and compliance

Qualifications

- Degree in Marketing, Business, Statistics or similar field

- Minimum 3-5 years of work experience in campaign management, preferably in telecommunications, tech, FMCG or a related industry

- Must have working experience in SQL and Tableau

- Ability to work independently as well as in a team in a fast-paced environment

- Strong analytical, problem-solving and communication skills

- Excellent interpersonal skills