Area Growth Representative (NYC)

About this role

Location: New York, New York

About the Role

We are looking for an Area Growth Representative who will drive sales in their assigned territory by meeting two key objectives: increase the number of new locations stocking Crocodile Products and increase sales velocity at locations that are already stocking Crocodile Products. You will work in partnership with a Regional Growth Support Associate to schedule in-person site visits with the goal of gaining new stocking locations. These appointments will be supplemented with stop-ins at existing stocking locations. At these locations, you will engage with store and branch personnel, build relationships, secure preferential placement, and ensure Crocodile Products are appropriately stocked and merchandised. Initially, the role will be split 70% toward new account acquisition and converting locations to stock Crocodile Products and 30% merchandising existing stocking locations. Over time as more accounts are converted to stocking Crocodile Products, this weighting will shift more toward merchandising activities, along with continuing to upsell at every visit, add off-shelf displays, and ensure the product doesn’t stop being a stocking location.

Duties and Responsibilities

• New Account Acquisition

• Identify and target small businesses, such as electrical supply houses, lumber yards, hardware stores and local grocery store chains that are not established accounts for Crocodile Products.

• This excludes Home Depot, Walmart, Costco, and other Nationally Planogrammed Accounts [NPA].

• Actively pursue and close new accounts in the territory through in-person visits.