App User Acquisition Manager | Betty CA

About this role

About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.

• Bring the Olives - we offer premium customer experience.

• Think Big - we believe in always striving for more.

Key Responsibilities

• Collaborate with internal and external design teams to create engaging and high-performing advertising creatives.

• Drive innovative marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.

• Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.

• Develop expertise in the North American gambling market while collaborating with a diverse, cross-functional team.

Requirements:

• 3+ years of hands-on experience in app user acquisition.

• Solid experience with AppsFlyer or another MMP, including app user reporting.

• Strong understanding of iOS tracking, including SKAN reporting and handling non-consented users.

• Experience with GA4: event setup, custom reports, and troubleshooting.

• Excellent communication skills with the ability to work cross-functionally with various stakeholders.

• A proven track record of executing performance marketing strategies that drive revenue growth.

• Fluency in written and spoken English.

• The ability to adapt quickly and perform well in a fast-paced environment.

Nice to have:

• Experience in the gambling or iGaming industry.

• Familiarity with data visualization tools like Tableau or Power BI.

What we offer:

• Competitive salary

• Premium Health insurance

• Career and skills development opportunities

• Fun and collaborative team environment

• New modern office space