AI Marketing Automation Specialist

About this role

We are hiring a highly skilled, AI-native Marketing Automation Specialist (Virtual Assistant) to manage, integrate, and continuously optimize artificial intelligence tools across our entire marketing operation. This is an execution-heavy role built for someone who understands how AI systems work together across the full marketing funnel — and who takes personal ownership of ensuring those systems are adopted and running daily.
This role covers nine core AI-powered domains: Content Generation, Campaign Management, Graphic Design, SEO/GEO, Social Media, Competitive Analysis, Messaging & Branding, Ad Management, and Digital Asset Management. You will not only execute within each domain — you will drive team-wide integration so that AI tools become the default, not the exception, in every workflow.

Key Responsibilities:
Content Generation AI
Execute AI-powered content production across blogs, emails, landing pages, video scripts, social captions, and ad copy using tools such as Claude, ChatGPT, Jasper, or Copy.ai
Build, maintain, and iterate on prompt libraries and content templates that enforce brand voice and messaging standards
Manage QA workflows to review, refine, and approve AI-generated content before publication
Repurpose long-form content into short-form assets across channels using AI workflows
Document all content workflows and prompt systems as SOPs for team repeatability

Campaign Management AI
Set up and manage AI-driven campaign orchestration across email, paid, and organic channels
Use predictive AI tools to identify optimal send times, audience segments, and campaign triggers
Monitor campaign performance in real time and action AI-generated optimization recommendations
Build and maintain campaign calendars using AI scheduling and workflow automation tools
Ensure all campaign tasks are executed against documented SOPs with clear performance benchmarks

Graphic Design AI
Produce on-brand visual assets using AI design platforms such as Midjourney, Adobe Firefly, Canva AI, or DALL-E
Develop and maintain brand-consistent prompt frameworks and style guides for AI-generated imagery, graphics, and video thumbnails
Support short-form and long-form video production including AI-generated hooks, b-roll, and caption overlays
Assist with basic video editing and asset repurposing workflows using AI-assisted tools
Deliver creative assets on brief, on time, and within brand standards for all channel needs

SEO / GEO AI
Execute AI-powered keyword research, topic clustering, content gap analysis, and on-page optimization using tools such as Surfer SEO, Clearscope, or SEMrush AI
Generate content outlines, meta data, and SEO drafts; upload and format into CMS platforms
Lead Generative Engine Optimization (GEO) execution — structuring content so it surfaces in AI-generated answers on ChatGPT, Perplexity, and Google SGE
Track and report both traditional SERP rankings and AI search visibility metrics weekly
Support basic technical SEO tasks including internal linking, schema markup, and page speed flagging

Social Media Management AI
Create, schedule, and publish AI-driven content across all platforms (LinkedIn, Instagram, X, Facebook, TikTok, YouTube Shorts) using tools such as Hootsuite AI, Sprout Social, or Publer
Use AI sentiment analysis tools to monitor brand mentions, engagement trends, and reputational signals in real time
Build automated content calendars that draw from AI content pools while maintaining platform-specific tone and format
Monitor engagement and deliver weekly performance reports with AI-synthesized insights and recommended actions
Repurpose PR wins, blog content, and campaign assets into social-ready formats using AI

Competitive Analysis AI
Configure and run AI competitive intelligence tools (e.g., Crayon, Klue, or Kompyte) to monitor competitor campaigns, messaging, product updates, and pricing changes
Deliver regular AI-synthesized competitive briefings to the marketing team and leadership
Maintain a live competitive intelligence dashboard updated continuously through AI monitoring feeds
Surface messaging gaps, whitespace opportunities, and market positioning insights from competitive data
Research relevant publications, journalists, and thought leadership targets to support PR outreach

Messaging & Branding AI
Use AI tools to develop, test, and refine brand messaging, value propositions, taglines, and positioning across channels
Run AI-assisted A/B and multivariate messaging tests across email, ads, and web; report winning variants
Build and maintain an AI-accessible brand knowledge base — tone of voice, persona definitions, messaging guardrails — so all AI outputs stay on-brand
Generate media pitch drafts, press releases, and thought leadership content using AI with human review
Enforce brand voice consistency across all AI-generated content through documented review checkpoints

Ad Management & Analysis AI
Generate AI-assisted ad copy, headline variations, and creative assets for search, social, display, and programmatic campaigns
Support campaign setup, audience configuration, and creative organization across Google, Meta, LinkedIn, and other ad platforms
Leverage AI bidding and audience optimization tools (e.g., Google Performance Max, Meta Advantage+, Smartly) to improve ROAS and reduce CPA
Build automated reporting pipelines that surface AI-generated insights on performance, creative fatigue, and budget efficiency
Deliver weekly paid media performance reports with AI-synthesized analysis and actionable recommendations

Digital Asset Management & Website AI
Manage an AI-enhanced DAM system (e.g., Bynder, Brandfolder, or Canto) to organize, tag, version, and retrieve all digital assets across the team
Integrate AI tools into the website CMS for content personalization, chatbot functionality, dynamic landing pages, and on-page SEO
Use AI-driven website analytics and heatmapping tools (e.g., Hotjar AI, Microsoft Clarity) to surface UX issues and conversion…