AI Content Marketing Specialist

About this role

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.
We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.
We operate 3 business segments:
Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations
Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses
Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 600 staff with an intact startup mindset.
We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia.
Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.
At Sleek, we are on a mission to streamline operations and elevate customer experience through intelligent automation and modern engineering.
About the Role:
At Sleek, we believe AI is transforming content marketing, but human insight and strategic thinking are what drive lasting impact.
We are looking for an AI-native Content Marketing Specialist who is excited about the future of AI-powered marketing and eager to build next-generation content workflows for the Singapore market.
This role focuses on creating high-quality, SEO-, CRO-, and GEO-optimised content using a blend of AI tools and human insight.
Mission
Drive measurable growth in organic discovery, engagement, and conversions for the Singapore market through AI-powered content operations, combining SEO, CRO, GEO, and human editorial excellence at scale.
Key Outcomes:
Outcome 1 (1–2 Months): Improve Organic Content Performance
Improve organic traffic, engagement, and lead generation across priority Singapore content pages through high-impact SEO and GEO content initiatives.

Optimise existing pages for rankings, readability, and conversions

Create SEO-focused content aligned with user intent

Contribute directly to pipeline growth through content optimisation initiatives

Outcome 2 (2–4 Months): Build High-Performance AI Content Workflows
Build scalable, high-quality AI-assisted content workflows that significantly improve content production efficiency while maintaining strong editorial, SEO, and brand standards.

Review and refine AI-generated content before publishing

Maintain accuracy, clarity, and consistency across content

Reduce content production turnaround time through effective AI workflows

Continuously improve prompting, editing workflows, and editorial QA processes

Establish best practices for AI-enabled content creation within the team

Outcome 3 (4–6 Months): Drive AI-Driven Discovery Growth
Position Sleek’s Singapore content to perform strongly across emerging AI-driven discovery platforms and generative search experiences.

Optimise content structure, FAQs, and formatting for AI discoverability

Drive GEO (Generative Engine Optimisation) and E-E-A-T improvements across priority pages

Monitor emerging AI search trends and apply insights to content strategy

Requirements
Must-Have Experience

Minimum 4 years of experience in content marketing

Proven ownership of end-to-end content initiatives, with experience measuring and improving business outcomes such as organic traffic, conversions, or lead generation

Exceptional writing and editing skills in English

Strong understanding of SEO and search intent, with working knowledge of or demonstrated interest in CRO and GEO principles

Strong interest in content that drives business outcomes, not just traffic

Collaborative team player, receptive to feedback, and eager to learn in a fast-evolving environment

Demonstrated hands-on experience using AI tools to create, optimise, review, or automate content workflows. Experience building or experimenting with AI-assisted content processes is highly desirable.

Ability to critically evaluate, fact-check, and significantly improve AI-generated content using strong editorial judgement.

Ability to develop content based on search intent, customer journeys, and commercial objectives rather than producing content solely for publishing.

Experience owning blog and landing page content that contributed to measurable business outcomes.

Experience with WordPress or other content management systems

Nice to have:
Background in Accounting, Tax, Financial Services, Banking, Insurance or Compliance industries.
Must-Have Attributes
Ownership: Takes responsibility for end-to-end content outcomes, from planning and execution through to measuring performance and continuously improving results
Growth-Oriented: Open to feedback, learning quickly, and improving continuously
Attention to Detail: Ensures accuracy, clarity, and consistency in published content
AI-Native Mindset: Actively experiments with AI tools and thinks creatively about how AI can improve marketing performance and workflows
Collaborative: Works effectively across Content, SEO, and Growth teams
Quality-Focused: Maintains high standards while working efficiently with AI-assisted processes
Key Responsibilities
Create and optimise SEO-, CRO-, and GEO-focused content for the Singapore market
Experiment with emerging AI-powered search workflows and contribute to content best…