AI Content Creator & Social Strategist

About this role

<h2 id="g-mm2p8y2d" data-pm-slice="1 1 []"><span style="font-size: 12pt;"><strong>WHAT IS BOX? </strong></span></h2> <p><span style="font-size: 12pt;">Box (NYSE:BOX) is the leader in Intelligent Content Management. Our platform enables organizations to fuel collaboration, manage the entire content lifecycle, secure critical content, and transform business workflows with enterprise AI. We help companies thrive in the new AI-first era of business. Founded in 2005, Box simplifies work for leading global organizations, including JLL, Morgan Stanley, and Nationwide. Box is headquartered in Redwood City, CA, with offices across the United States, Europe, and Asia.</span></p> <p><span style="font-size: 12pt;">By joining Box, you will have the unique opportunity to continue driving our platform forward. Content powers how we work. It’s the billions of files and information flowing across teams, departments, and key business processes every single day: contracts, invoices, employee records, financials, product specs, marketing assets, and more. Our mission is to bring intelligence to the world of content management and empower our customers to completely transform workflows across their organizations. With the combination of AI and enterprise content, the opportunity has never been greater to transform how the world works together and at Box you will be on the front lines of this massive shift.</span></p> <h3 data-pm-slice="1 1 []"> </h3> <h3 id="g-mm3x4p3i" data-pm-slice="1 1 []"><span style="font-size: 12pt;"><strong>WHY BOX NEEDS YOU</strong></span></h3> <p><span style="font-size: 12pt;">We’re hiring an AI-native creator to help Box show up in the live AI conversation every day. This is not a traditional social media manager role. You will be perpetually online in the AI discourse—spotting what matters, forming smart takes, and publishing native content across modern social channels. This role is intentionally ring-fenced from the normal campaign machine so it doesn’t get deprioritized.</span></p> <p><span style="font-size: 12pt;"><br>The job is to help Box communicate and engage directly in-channel — on X, LinkedIn, and other relevant platforms — rather than treating social only as a distribution layer for content that lives somewhere else.</span></p> <h3> </h3> <h3 id="g-mm3x4p3l"><span style="font-size: 12pt;"><strong>WHAT YOU’LL DO</strong></span></h3> <ol> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Social-native content creation (soup-to-nuts)</span> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Publish original, platform-native content (posts, threads, short commentary, lightweight videos) on your own channels and on Box's channels.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Develop a repeatable weekly cadence that keeps Box present in the conversation without waiting for campaign asks.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Maintain a clear POV, aligned to Box: what matters, what's overhyped, and what enterprise leaders should do next.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Clip and repurpose Box's produced video and interview content into platform-native formats — short highlight cuts, pull quotes, reaction threads — so long-form assets travel further than YouTube and the blog alone.</span></li> </ul> </li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Real-time engagement and conversation leadership</span> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Engage directly with high-signal creators, practitioners, CISOs, CIOs, and operators in the comments and threads where the conversation is happening.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Build relationships and credibility over time (not drive one-off clicks).</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Be Box's most plugged-in observer of what's happening in AI and enterprise AI conversations: spot important topics early, understand what's gaining traction, identify where Box has a credible angle, and surface ideas before anyone has to ask.</span></li> </ul> </li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Signal and editorial feed</span> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Bring market signal back to the broader content marketing team: recurring questions, misconceptions, emerging narratives, and opportunities for Box to lead.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Surface additional content opportunities and hand off to the team for production when the idea calls for a produced demo, explainer, or on-camera treatment.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Identify which fast-lane items should graduate into…