Account Manager – Media Buying (Lead Generation)

About this role

Description
About Us:
At Vertu Agent, we are a high-performance, client-focused firm operating across several industries. We combine innovation, professionalism, and collaboration to deliver exceptional service. Our teams are empowered with the resources, training, and autonomy to exceed client expectations while growing professionally.
Our Culture:
We prioritize excellence, accountability, and continuous learning. Our environment is collaborative yet results-driven, celebrating initiative, problem-solving, and high-impact contributions. Top performers are recognized, mentored, and given opportunities to take on leadership responsibilities.
Position Overview
We are seeking a results-driven Account Manager – Media Buying to own paid acquisition strategy and execution across Google Ads and Meta (Facebook/Instagram) for lead generation campaigns. This role blends client relationship management with hands-on media buying — you'll be the strategic and technical owner of campaign performance for a portfolio of client accounts, translating business goals into scalable, cost-efficient lead flow.
Key Responsibilities
Campaign Strategy & Execution

Plan, launch, and manage paid media campaigns across Google Ads (Search, Display, Performance Max) and Meta Ads Manager (Facebook/Instagram) with a primary focus on lead generation

Build and optimize campaign structures, audience targeting, ad copy, and creative briefs to maximize lead quality and volume

Manage budgets across multiple accounts, reallocating spend based on performance data

Conduct A/B testing on ad creative, landing pages, audiences, and bidding strategies

Performance & Analytics

Monitor and report on core KPIs: CPL (cost per lead), CPA, CTR, conversion rate, ROAS, and lead-to-close rate

Set up and maintain conversion tracking (Google Tag Manager, Meta Pixel/CAPI, UTM structures)

Deliver regular performance reports with actionable insights, not just raw numbers

Identify trends, flag underperformance early, and proactively recommend optimizations

Client & Account Management

Serve as the primary point of contact for assigned client accounts, building trusted, long-term relationships

Lead onboarding, strategy calls, and recurring performance reviews

Translate client business objectives into measurable media buying plans

Manage client expectations around timelines, budgets, and results

Cross-Functional Collaboration

Partner with creative/design teams to brief and refine ad assets

Work with landing page/CRO resources to improve funnel conversion

Coordinate with sales or intake teams (for lead gen clients) to close the feedback loop on lead quality

Requirements
Required Qualifications

3+ years of hands-on experience managing paid media campaigns specifically for lead generation (not just ecommerce/branding)

Demonstrated proficiency in Google Ads (Search, PMax, Display) and Meta Ads Manager

Strong working knowledge of tracking/analytics tools: Google Analytics (GA4), Google Tag Manager, Meta Pixel/Conversions API

Experience managing multiple client accounts and budgets simultaneously

Comfortable presenting performance data and strategy directly to clients

Analytical mindset with strong Excel/Google Sheets skills for reporting and budget pacing

Excellent written and verbal communication (English proficiency required for client-facing work)

Preferred Qualifications

Google Ads and/or Meta Blueprint certifications

Experience with CRM/lead management platforms (e.g., HubSpot, Go High Level, Salesforce)

Familiarity with landing page builders and basic CRO principles

Background in a media buying agency or performance marketing agency environment

Experience with call tracking or lead scoring for quality attribution

What Success Looks Like (First 90 Days)

Fully onboarded to assigned accounts with tracking audited and validated

Consistent, on-time reporting cadence established with clients

At least one optimization initiative launched (testing, restructuring, or budget reallocation) with measurable CPL/lead-quality improvement

Originally posted on Himalayas