Account Manager - Influencer Marketing

About this role

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.

Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.

By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.

About the Role

Later is seeking an Account Manager to act as a trusted advisor and strategic partner to our customers. In this role, you’ll own the success of a portfolio of influencer marketing clients, ensuring campaigns deliver measurable ROI and long-term value.

You’ll combine strategic consulting, campaign execution, and relationship management to help customers achieve their marketing goals. Internally, you’ll guide Coordinators and Co-Ops on execution, mentor junior team members, and act as the voice of the customer to influence Later’s product and service roadmap. This is a high-impact role at the center of our customer experience.

What You’ll be doing:

Strategy

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Own a portfolio of customer relationships from onboarding through renewal, ensuring adoption, satisfaction, and retention.

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Act as a trusted advisor by providing strategic recommendations that align influencer programs with customer business goals.

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Lead strategic business reviews (SBRs) and campaign wrap reports, delivering insights that shape future strategy.

Technical / Execution

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Oversee influencer campaign delivery from kickoff through reporting, ensuring content quality, on-time execution, and alignment to KPIs.

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Partner with customers on post-sale strategy, sharing best practices and actionable insights to optimize performance.

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Manage budgets, contracts, and deliverables with precision, providing transparent updates and proactive issue resolution.

Team / Collaboration

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Project manage campaigns by delegating executional tasks to Coordinators/Co-Ops, while serving as a mentor and coach.

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Collaborate cross-functionally with Sales, Strategy, Research, and Product teams to deliver seamless client experiences.

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Represent the customer and influencer voice internally, escalating insights and feedback to shape platform and service improvements.

Research / Best Practices