Account Executive Sponsorship Activation

About this role

ACCOUNT EXECUTIVE, SPONSORSHIP ACTIVATION

London, UK

Hybrid

BACKGROUND

Playfly International's Partnership Delivery function helps ambitious brands turn major sports partnerships into high-quality, measurable programmes. The team works as an embedded extension of our clients, combining sports expertise, strategic thinking and hands-on delivery across campaigns, content, community, experiences, technology and partnership operations.

The immediate focus of this role will be the delivery of a major technology brand's front-of-shirt partnership with a Premier League club. Playfly provides a dedicated UK team spanning partnership leadership, activation, operations and technology, working closely with the client, club and specialist partners to turn strategy into high-quality execution. This is a permanent Playfly role within the wider Partnership Delivery function.

YOUR ROLE

You will be part of the hands-on delivery engine for the partnership. You will own defined tasks and work packages across rights, approvals, merchandise, tickets, events, hospitality, content logistics, reporting and wider activation delivery, helping the team stay organised and keep moving.

This is a broad development role with real responsibility from the outset. We are looking for someone who notices what needs doing, follows through without repeated chasing and is comfortable switching between detailed operational work and live partnership delivery.

KEY RESPONSIBILITIES

• Keep the programme organised. Maintain accurate actions, approvals, contacts, budgets, timelines, rights and delivery trackers so the team can rely on the information.

• Drive follow-up. Chase information, decisions and approvals across Playfly, the client, the club and suppliers, flagging blockers and missing information early.

• Coordinate partnership fulfilment. Support tickets, merchandise, gifting, kit, access, guest requirements and other recurring partnership commitments.

• Support campaigns and content. Help coordinate shoots, assets, talent, approvals, schedules and production requirements around major partnership moments.

• Deliver events and experiences. Support matchdays, hospitality, community programmes, developer events and other live activations from planning through onsite delivery.

• Manage communications and logistics. Prepare guest communications, briefs, agendas, notes, itineraries and status updates, and coordinate suppliers, purchase orders and practical delivery requirements.

• Own defined projects. Take increasing responsibility for smaller workstreams and activations, building plans, managing stakeholders and carrying them through to completion.

• Use systems well. Maintain organised files and use project-management, CRM, reporting and AI-enabled tools to make the team more efficient.

• Support where the pressure is. Contribute across the team during busy periods and be willing to get personally involved in the practical detail required to deliver well.

WHAT WE ARE LOOKING FOR

• Typically 1–3 years' relevant experience in sports sponsorship, partnership delivery, sport, agency, events or another high-quality client-service environment; direct sports sponsorship experience is particularly useful.

• Excellent organisation and close attention to detail, with a strong instinct for keeping multiple moving parts under control.

• A high level of personal ownership and reliability: someone who naturally follows through rather than waiting to be chased.

• Clear, confident written and verbal communication and the judgement to deal professionally with clients, guests, rights holders and suppliers.

• Comfort managing multiple deadlines and changing priorities in a fast-moving environment.

• A willingness to be hands-on across both the polished and unglamorous parts of partnership delivery.

• Working knowledge of PowerPoint, Excel and collaborative planning tools; experience with CRM, project-management, design or content tools is useful.

• An interest in football, technology and how major brand partnerships can create value beyond simple rights fulfilment.

TRAVEL, LIFTING & PHYSICAL REQUIREMENTS

• Ability to lift up to 50 lbs.

• Ability to sit, stand, and walk-up stairs

• Be available to travel for client presentations

• Must be able to work nights and weekends around sporting events

COMPENSATION
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The base pay range for this role is:
£35,000—£38,000 GBP

WHAT WE DO

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

WHAT WE STAND FOR

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional…