Account Director, Client Solutions (EMEA)

About this role

Account Director, Client Solutions (EMEA)
Location: Remote. Continental Europe or compatible time zone preferred. (roughly UTC-1 to UTC+3)
Clients: Global. Primarily EMEA and North American.
Reports to: VP of Solutions
Salary Range: $80,000 - $150,000 USD annually, plus bonus/commission based on acquisition and growth of client accounts. Compensation dependent on candidate experience and location.
About McGaw

Our Mission at McGaw.io is to help companies of all sizes realize their customer data is their most valuable business asset, and we help them realize that through customer data infrastructure, high power analytics, marketing automation, personalization, and funnel optimization.
McGaw.io supports businesses with analytics, marketing automation, customer data platforms, data piping, websites, AB testing, and all sorts of marketing operations. As we derive insights from these technical efforts, we also inform & execute growth strategies that routinely move the needle for our clients.
Our track record is impeccable, and our leadership has supported some of the fastest-growing companies in the world. McGaw.io’s core client base sells online and has complex data and marketing practices that drive our team to dig deeper every day.
Mission
Own a portfolio of client relationships. Set the strategy, keep accounts healthy and profitable, grow them, win new ones, and get the technical work delivered through the team rather than by doing it yourself.
Why this role exists
Accounts need a senior owner accountable for whether they renew and whether they grow. Outside North America that accountability sits in the wrong time zone, so the client's executive sponsor talks to us at the end of their day and the relationship runs a meeting behind.
This is the commercial and strategic owner. It is not the technical builder.
Three problems this role solves:

• Nobody outside North America is accountable for account health, retention, and expansion.

• Executive conversations happen at inconvenient hours, so they happen less often.

• Expansion is reactive. Nobody plans the next six months before the current scope runs out, and nobody runs discovery in European hours.

Responsibilities
Relationship ownership

• Own the relationship at executive level. You are who the client's CMO or VP of Growth calls.

• Run the cadence: biweekly client meetings, monthly roadmap and SOW reviews, quarterly business reviews covering results, maturity, next quarter, and risks.

• Keep the client informed before they have to ask. Never surprise them on budget or timeline.

Strategy and consulting

• Find where revenue leaks across acquisition, conversion, and retention. Map every problem to pain, metric, impact, and fix.

• Build and defend the growth roadmap with the client, not at them.

• Do the strategic hands-on work yourself: measurement frameworks, KPI definition, funnel and cohort analysis, lifecycle program design, experiment roadmaps, readouts.

• Translate technical decisions into business consequences the client can act on.

Delegation and project leadership

• Scope the work, then hand it to architects and engineers with enough detail that it gets built right.

• Manage the project, not the build. Sprint cadence, board hygiene, dependencies, risks, critical path.

• Review delivered work against the client's objectives before it ships. You are not the QA engineer, but you are accountable for whether the client got what they were told they would get.

• Know enough to challenge an estimate and spot a bad technical answer. You do not write the code.

New business

• Run pre-sales discovery. Qualify hard, and say no when a prospect is not ready.

• Build and present proposals: scope, phasing, investment, and the business case. Presented live, never sent cold.

• Price work so it delivers profitably. A generous estimate at proposal is a delivery problem in month three.

• Work with Sales through qualification, discovery, and close, then take the account into delivery.

Commercial

• Own retention and expansion on your portfolio. You are measured on both.

• Every scope change gets estimated, documented, and confirmed in writing before work starts.

• Run the six-month roadmap cycle so the next engagement is signed before the current one ends.

Skills and experience
Required

• Fully fluent in English. That is the company's working language.

• Multilingual with professional working proficiency in English as well as German, French, Spanish, or Italian.

• 10+ years in consulting, agency, or professional services. At least 5 owning senior client relationships with a revenue number attached.

• Understand the full marketing lifecycle: demand generation, nurturing, acquisition, retention, and growth, and where revenue leaks between the stages.

• Understand how martech drives marketing, from ads to CDPs to marketing engagement platforms, CRM, and analytics.

• Advise on the systems below: which to use, how they fit together, the tradeoffs, and how to get more from what a client already owns. You do not configure them. You do need to be right about them, and to spot a bad technical answer when you are given one.

• Advanced understanding of marketing and growth analytics, attribution, and how to leverage data to improve marketing returns.

• Track record retaining and expanding accounts, with figures a former manager would confirm.

• Pre-sales experience: discovery, scoping, writing proposals, and presenting them to executive buyers.

• Scope and price technical work profitably.

• Know how European businesses buy, contract, and operate across markets, including procurement, data protection, and consent.

Systems. Advisory command of these. Depth in at least three groups.

• Customer data platforms: Segment, Hightouch, RudderStack

• Analytics: Amplitude, Mixpanel, GA4

• Lifecycle and marketing automation: Braze, Customer.io, HubSpot, Marketo, Iterable

• Warehouse and transformation: Snowflake, BigQuery, dbt

• Tag…