Account-Based Marketing (ABM) Strategist | Remote

About this role

Headquarters: Remote

URL: https://www.toptal.com/

About the Role

We're looking for an Account-Based Marketing Strategist to design and execute targeted marketing programs aimed at high-value accounts. Rather than broad-reach campaigns, you'll build tailored strategies for specific target accounts or account segments — aligning closely with sales to drive pipeline, engagement, and revenue from the accounts that matter most. If you think in terms of account journeys rather than generic funnels, and enjoy tight collaboration with sales, this role is built for that.

What You'll Do

Design and execute account-based marketing strategies for target accounts or account segments (1:1, 1:few, or 1:many)

Collaborate closely with sales teams to identify, prioritize, and align on target account lists

Develop personalized campaigns, content, and messaging tailored to specific accounts, industries, or buying committees

Coordinate multi-channel ABM programs across email, paid media, direct mail, events, and sales outreach

Build and manage account engagement scoring and intent data to prioritize outreach timing

Partner with sales development and account executives to orchestrate coordinated outreach touchpoints

Track and report on ABM program performance, including account engagement, pipeline influence, and revenue impact

Work with marketing operations and RevOps to ensure clean data, attribution, and reporting across ABM platforms

Continuously refine target account segmentation and messaging based on performance data

What You Bring

Proven experience running account-based marketing programs, ideally in a B2B environment

Strong understanding of ABM strategy frameworks (1:1, 1:few, 1:many) and when to apply each

Experience collaborating directly with sales teams on account selection and joint go-to-market execution

Hands-on experience with ABM or marketing automation platforms (e.g., 6sense, Demandbase, HubSpot, Marketo)

Strong analytical skills, with the ability to tie campaign activity to pipeline and revenue outcomes

Excellent written and verbal communication skills for cross-functional collaboration

Comfort working with intent data and account engagement signals to inform strategy

Nice to Have

Experience with CRM platforms (Salesforce, HubSpot) and marketing attribution reporting

Background in a specific vertical (e.g., SaaS, financial services, enterprise technology)

Experience with paid media platforms (LinkedIn Ads, programmatic display) in an ABM context

Familiarity with sales enablement tools and processes

Why This Role

Direct revenue impact: Your work is measured against pipeline and revenue from named accounts, not vanity metrics

Sales alignment: Work in true partnership with sales, not in a marketing silo

Strategic ownership: Shape account targeting and messaging strategy, not just execute a playbook

Data-driven approach: Use intent and engagement data to continuously sharpen strategy

How to Apply

Ready to bring account-based marketing expertise to a high-impact program? Apply through Toptal here: https://www.toptal.com/talent/apply

To apply: https://weworkremotely.com/remote-jobs/toptal-account-based-marketing-abm-strategist-remote