ABM/Enterprise Demand

About this role

WE ARE AN APPLIED AI LAB BUILDING END-TO-END SOFTWARE AGENTS.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

We're looking for a leader of Enterprise Demand to build the demand engine behind Cognition's enterprise growth.

You'll own how Cognition creates demand across our highest-priority verticals and major strategic accounts, while building repeatable enterprise motions that can scale beyond them.

You'll determine where Cognition has the strongest opportunity to win, whether that's a specific industry, major account, use case, account cohort, technology environment, or strategic segment, and build the campaign strategy to go after it.

This is broader than traditional ABM.

You'll work across Product Marketing, Paid, Web, Field Marketing, Sales, RevOps, and other GTM teams to turn market opportunity into coordinated campaigns that generate qualified enterprise pipeline.

This is a highly hands-on role. You'll build the strategy and execute it: identifying audiences and accounts, developing campaign concepts and offers, building vertical and account-based programs, launching tests, analyzing pipeline, and continuously improving how Cognition creates enterprise demand.

WHAT YOU'LL DO

Build Cognition's Enterprise Demand Strategy

- Identify and prioritize the verticals, major strategic accounts, account cohorts, use cases, and market opportunities where Cognition has the strongest opportunity to win.

- Build a deep understanding of Cognition's ICP, buying committees, intent signals, pain points, technical environments, buying triggers, and enterprise buying journeys.

- Develop differentiated GTM motions for priority industries rather than applying a generic enterprise playbook across the market.

- Understand the regulatory, technical, operational, and business considerations that shape buying behavior within key verticals.

- Partner with Sales leadership to identify a focused set of major accounts that warrant bespoke 1:1 programs.

- Determine when the right motion is a vertical campaign, strategic-account program, 1:few cluster, use-case campaign, or broader enterprise demand motion.

- Continuously identify new pockets of opportunity as Cognition's product, customer base, and market evolve.

Build Vertical & Major-Account Plays

- Build repeatable demand programs for Cognition's highest-priority verticals.

- Translate customer outcomes, industry dynamics, technical requirements, and buyer pain into vertical-specific campaigns, offers, proof points, and conversion experiences.

- Own bespoke 1:1 programs for major strategic accounts, working closely with Sales to understand the account, buying committee, current initiatives, internal priorities, and potential entry points.

- Develop account-specific campaign concepts, offers, executive experiences, customer proof, and digital journeys designed to create engagement inside those accounts.

- Build 1:few programs around clusters of similar accounts where a common industry, use case, technology environment, business problem, or buying trigger creates leverage.

- Use vertical and account-level insight to identify the right mix of personalization and scalability.

- Turn successful vertical and major-account motions into playbooks that can be replicated across adjacent accounts, segments, and markets.

Build and Run Enterprise Campaigns

- Own a continuous portfolio of campaigns targeted at Cognition's highest-value enterprise audiences.

- Develop the campaign hypothesis: who we're targeting, why they should care, why now, what we're offering, and how we'll reach them.

- Create integrated campaign plans across paid, web, content, field, direct outreach, customer proof, and other relevant channels.

- Run campaigns across 1:1, 1:few, and 1:many account strategies.

- Build campaigns around verticals, use cases, buyer pain points, competitive opportunities, customer outcomes, and strategic market moments.

- Build repeatable campaign frameworks that allow winning motions to scale.

- Move quickly from idea → campaign → pipeline → learning.

Turn Customer Proof Into Demand

- Work closely with Product Marketing, Sales, Account teams, and customer-facing teams to understand where Cognition is creating meaningful business outcomes.

- Turn those outcomes into campaign ideas, account plays, proof points, vertical narratives, and enterprise stories.

- Identify opportunities to replicate customer success across similar accounts, industries, and use cases.

- Ensure customer proof is embedded wherever it can materially improve demand creation and conversion.

- Build feedback loops that continuously turn customer adoption and outcomes into new demand motions.

- Use major customer wins to open adjacent accounts within the same vertical or account cluster.

Orchestrate the Demand Engine

- Act as the campaign owner across Cognition's priority enterprise motions, including vertical campaigns and major-account programs.

- Partner with Product Marketing to develop the industry narratives, customer proof, competitive positioning, and account-specific messaging required for each motion.

- Partner with Paid Growth to determine how campaigns should be distributed and scaled across target audiences and accounts.

- Partner with Web & CRO to build vertical-specific, campaign-specific, and account-specific digital experiences where appropriate.

- Partner with Field Marketing and Events on executive programs, dinners,…