1026 - 244TST - Website & Lifecycle Marketing Lead

About this role

Website & Lifecycle Marketing Lead
Salary: $3,000 up to $5,000 USD/month
Remote – LATAM-based candidates only
About the Client
TalentCross partners with US-based companies to connect them with top LATAM talent for remote roles. Our client is a profitable, fully remote company revolutionizing product creation by combining SaaS technology with custom manufacturing.
About the Role
We are seeking a Website & Lifecycle Marketing Lead to own everything a customer reads and experiences after they find us — from website conversion and lifecycle communication to email and positioning/messaging. The mission is clear: more visitors become customers, and more customers come back.
Responsibilities

• Website & CRO: Own structure, messaging, and conversion of product pages; plan/run A/B tests.

• Lifecycle communication: Build onboarding, reorder triggers, win‑back and repeat paths.

• Positioning & messaging: Define product positioning for customer segments; maintain one source of truth across website, ads, sales, and AI sales agent.

• Email: Plan, write, and run lifecycle/marketing emails.

• Customer research: Turn sales calls, conversations, and reviews into copy and tests.

• Reporting: Measure work on conversion rate, repeat revenue, and order value.

Requirements

• 4+ years in B2B or e‑commerce marketing with ownership of website conversion, messaging, or lifecycle.

• Track record of copy/pages built from real customer research.

• Experience building lifecycle/email programs with measurable revenue results.

• Solid A/B testing knowledge.

• Ability to own projects end‑to‑end with minimal supervision.

• Fluent written English.

Nice to Have

• Funnels mixing self‑serve and sales‑led buying.

• Hands‑on CRM/email platform experience (HubSpot, Pipedrive).

• Experience writing prompts/knowledge bases for AI sales/support agents.

• Background in custom manufacturing, merch, or print‑on‑demand.

Why Join Us

• Direct access to leadership and mentorship.

• Influence product and strategy with flat hierarchies.

• Rapid growth, autonomy, and career acceleration.

Originally posted on Himalayas